ROYAL OAK
COMMERCIAL
storyboarding, character design , illustration , concept art
storyboarding
backstory and brief
As part of a project for Royal Oak Company, I created a detailed storyboard for a commercial based on a provided script. The purpose of this storyboard was to visually outline all the scenes and shots that would be included in the video production.
Through careful sketching and attention to detail, the storyboard provided a clear and concise visualization of the commercial, allowing for a better understanding of the creative direction and ensuring that the final product met the desired specifications.
Overall, my contribution helped to facilitate the smooth execution of the project, providing a solid foundation for the video production team to work from.
role and responsibilities
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My role in this project was to visually translate the written script into a detailed storyboard that accurately conveyed the intended message and captured the desired mood and tone.
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Using my artistic skills, I created sketches that depicted the various scenes and shots that would be included in the commercial.
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I worked closely with the creative team to ensure that the storyboard aligned with the overall vision for the project.
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I considered factors such as camera angles, lighting, and composition to ensure that the visuals would be effective and engaging.
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I paid close attention to details such as props, backgrounds, and character designs to ensure that they accurately reflected the style and aesthetic of the brand.
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I provided multiple revisions and made changes based on feedback from the team to ensure that the final storyboard was a cohesive and effective representation of the commercial.
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I am proud of my contribution to this project and believe that my work helped to facilitate the smooth execution of the video production.
storyboarding - frame by frame
Close Up (CU) of right hand pinching left hand just above elbow, track up to reveal face while the protagonist screams in pain.
Wide Shot of protagonist lamenting, screaming and running from frame right to frame left in the Royal Oak Showroom with the furniture in the background
Mid Shot, the protagonist bangs the front of his head with the door of a wardrobe.
OTS (or) Top Down, a Royal Oak employee is cleaning a dining table with cloth and solvent, just as the employee is going to spray for the third time, the protagonist's face slides in from the frame right the path of the spray. The protagonist gets sprayed twice while his eyes remain wide open.
Wide Shot, The protagonist sits down on a beautiful designer sofa next to a kid dangling his legs.
The protagonist appreciates the comfort of the sofa and then abruptly slaps himself across the face.
The kid watches this in horror and runs out of the frame.
Wide shot of kid running out of frame.
Wide Shot, The protagonist is sitting upright with both his feet stretched out on a bed. He picks up a pillow, feels its softness against his cheek and then proceed to smother himself with it as he falls back on the bed. His legs flutter as he gasps for air.
Wide counter, two employees are looking at the erratic behavior of the protagonist and turn around.
The one on the frame left asks the other,
Employee 1: What's the matter with him? The one on the frame right replies,
Employee 2: He heard about the Royal Oak year end sale, Poor guy still thinks it's a dream.
Aesthetic B-rolls of the furniture feature,
Super text: "Up to 70% discounts"
Narrator: Prices so low, you'll think it's a dream. The most awaited year end sale by Royal oak has started, Now avail 70% discount on your favorite furniture. So rush to your nearest store now. Terms and Conditions applied.
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Epilogue
Wide shot, the protagonist is at the billing counter while the printer sound is heard in the background.
Logo appears: --Royal Oak--
Video Production